Each pair carries the individual rep's name. Every pair shares the same team design. Custom AF1s that unify the sales team at the kickoff and become brand ambassadors at every client meeting all year.
Custom SKO shoes are Pantone-matched AF1 sneakers ordered for the full sales team — every pair carries the company logo and SKO year in the same design, with each individual rep's name painted on their specific pair. The SKO shoe serves two functions: visual team identity at the kickoff itself, and year-round brand ambassador as reps wear them to client meetings, conferences, and industry events throughout the year. Starting at $299/pair with volume pricing for 10+ pairs. Submit the full roster with names and sizes for a volume pricing quote.
The SKO gift that generates ROI beyond the event week — because the shoe goes wherever the rep goes.
Every rep wearing the same branded shoe from day one of the SKO creates immediate visual cohesion. The team looks unified before the first session starts. That visual identity carries through group photos, team content, and the internal culture messaging of the event.
The rep's own name on the heel tab converts a team gift into a personal one. "This was made for me" creates a different emotional response than "I got what everyone else got." Personalized recognition at an SKO signals that the company sees individuals, not just headcount.
A sales rep wears the SKO shoe to client meetings, industry conferences, networking events, and trade shows throughout the year. Every context where the rep is seen by prospects and clients is a context where the company logo is visible — on the shoes of the company's most client-facing employees.
Most SKO programs use the named configuration. Both use the same team design framework — the difference is whether individual names appear on each pair.
Every pair shares the same brand design. Every pair carries a unique individual identifier — the rep's name on the heel tab. The combination of collective and personal is the most impactful SKO gift configuration.
Every pair is identical — same design, same logo, no individual names. The visual cohesion focus without the roster management overhead. Works well for very large teams or when the emphasis is on team unity over individual recognition.
Sales kickoffs follow predictable calendar patterns. Use this guide to find your deadline — then work backward to collect sizes from your team before submitting.
| SKO Timing | Common Use Case | Order Deadline | Collect Sizes By |
|---|---|---|---|
| January SKO | Q1 alignment, annual revenue planning | October 15 | October 1 |
| February SKO | Full-year strategy, new fiscal year | November 15 | November 1 |
| March SKO | Q1 close + H1 setup | December 20 | December 10 |
| July SKO | H2 launch, mid-year pivot | April 30 | April 20 |
| August SKO | Back-to-school cycle, H2 momentum | May 31 | May 20 |
| September SKO | Q4 setup, annual close push | June 30 | June 20 |
⚠️ Collecting individual shoe sizes from the roster is the most common source of production delays. Start the size collection process at least 3 weeks before the order submission deadline.
Submit your brand guidelines, roster size, and SKO date — free mock-up and volume pricing quote within 48–72 hours. Start collecting shoe sizes from your team now.
From $299/pair · Named or unified configuration · Bulk pricing 10+ pairs · Free USA shipping
